Young CF models Yoon Eun Hye, Kim Tae Hee, and Jung Ryu Won have been reviewed as a big threat to the seniors of the CF industry.
As usual, every year there is an atmosphere of member replacements in CF industry.
Whether they liked it or not, a number of top female stars had to pass down their “CF Queen” titles to the new generation. This was also a tough decision for advertising companies: to choose between old models that are familiar with the consumers or the new models that are unique and original.
For example:
LG Whisen Air Conditioner
Previous model : Lee Young Ae ( 4 years )
Replaced by: Jung Ryu Won and her partner, Lee Sun Gyoon
- Some say that Jung Ryu Won lacks the charisma to be the brand’s model, but some support her by saying that the change of the model had positive effects on the company’s image.
Daewoo Construction Prugio
Previous model: Kim Nam Joo (7 Years???!! that’s a very long time…)
Replaced by: Kim Tae Hee
And lastly,
Samsung Electronics Zipel
Previous models: Cha Im Pyo and Kim Nam Joo
Replaced by: Yoon Eun Hye
- They say Eun Hye contributes a fresh, vibrant image to the brand.
A spokesman from an advertising agency explained, “The new generation of female stars including Yoon Eun Hye, Jung Ryu Won and Kim Ah Joong will be threats to previous generation of models for quite a time because they are both original and new as well as they have already established strong familiarity with the general public.”
Here are some updates from Yoon Eun Hye’s Samsung Zipel CF :
Samsung Electronics Zipel has chosen “My Fresh Life” as their new marketing campaign. The CF that is being aired currently is the first part of the “My Fresh Life” story, “Moist Fridge”. Here, we can see Yoon Eun Hye talking about cucumber and desert; she compares the cucumber to the cactus in the desert.^^ Yoon Eun Hye says, “When a moist cucumber goes to the desert, it dries up.” Then she asks us [the consumers], “What is your fridge like?”, and ta dah! finally, she introduces us to the product, which then ends the CF. If you still can’t get the picture, just view the CF below. “^^
[CF] zipel - yoon eun hye
By the way, did you know that Eun Hye can bake? Let’s have a look at some pictures of “Eun Hye Unnie’s Creation”!!!
These are the cookies she made for her assistant..
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