Young CF models Yoon Eun Hye, Kim Tae Hee, and Jung Ryu Won have been reviewed as a big threat to the seniors of the CF industry.

As usual, every year there is an atmosphere of member replacements in CF industry.
Whether they liked it or not, a number of top female stars had to pass down their “CF Queen” titles to the new generation. This was also a tough decision for advertising companies: to choose between old models that are familiar with the consumers or the new models that are unique and original.

For example:

LG Whisen Air Conditioner
Previous model : Lee Young Ae ( 4 years )
Replaced by: Jung Ryu Won and her partner, Lee Sun Gyoon
- Some say that Jung Ryu Won lacks the charisma to be the brand’s model, but some support her by saying that the change of the model had positive effects on the company’s image.

Daewoo Construction Prugio
Previous model: Kim Nam Joo (7 Years???!! that’s a very long time…)
Replaced by: Kim Tae Hee

And lastly,

Samsung Electronics Zipel
Previous models: Cha Im Pyo and Kim Nam Joo
Replaced by: Yoon Eun Hye
- They say Eun Hye contributes a fresh, vibrant image to the brand.

A spokesman from an advertising agency explained, “The new generation of female stars including Yoon Eun Hye, Jung Ryu Won and Kim Ah Joong will be threats to previous generation of models for quite a time because they are both original and new as well as they have already established strong familiarity with the general public.”

Here are some updates from Yoon Eun Hye’s Samsung Zipel CF :

Samsung Electronics Zipel has chosen “My Fresh Life” as their new marketing campaign. The CF that is being aired currently is the first part of the “My Fresh Life” story, “Moist Fridge”. Here, we can see Yoon Eun Hye talking about cucumber and desert; she compares the cucumber to the cactus in the desert.^^ Yoon Eun Hye says, “When a moist cucumber goes to the desert, it dries up.” Then she asks us [the consumers], “What is your fridge like?”, and ta dah! finally, she introduces us to the product, which then ends the CF. If you still can’t get the picture, just view the CF below. “^^

[CF] zipel – yoon eun hye

By the way, did you know that Eun Hye can bake? Let’s have a look at some pictures of “Eun Hye Unnie’s Creation”!!!

These are the cookies she made for her assistant..

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Oh well, on a happier note. One of my favorite Korean female comedians is taking the plunge into marriage.

Comedian Chung Seon-hee will be exchanging “I do’s” with Ahn Jae-hwan on Nov 17 in an closed door ceremony at the Hyatt Hotel in Seoul. Originally the wedding ceremony was going to be opened to the public for both of their fans. But later was changed because the couple didn’t want to cause any inconveniences that could be caused by traffic or overload of fans attending the wedding.

The couple will hold a press conference prior to the wedding ceremony where fans(like me) of Seon-hee will get their first look at her wedding dress. *Wishing that I was in Seoul right now* hehehe. Big Mama and DJ Doc are reported to be the musical guests singing congratulatory songs. And the couple will be honeymooning in Japan at a ranch.

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Jung Ryu-won, formerly from girl band, Chakra is another singer who made it big after turning into acting. She came to our notice as the ex-girl friend who refused to let go of Hyun Bin´s Jin Hyeon in My Name is Kim Sam Soon, much to our chagrin. Thereafter, Jung Ryu-won appeared in Korean dramas: Which Star are you from with Kim Rae Won as the long lost country pumpkin sister who is a death ringer of KRW´s character´s death wife, and April Shower with Oh Ji Ho, the drama panned by critics and was lowly rated to some extent, I believe the audience did not like their characters´ irresponsibility. Oh Ji Ho´s character eloped with Ryu-won character thereby abandoning his wife who is in coma and who was her best friend´s husband whom she was in loved even before the wife went into coma! And after the wife regained consciousness, Oh Ji Ho´s character could not decide whom he would love enough to make a decision among them!

Among the other singers who became more successful as an actress are Eugene, formerly from SES; Yoon Eun Hye, formerly BabyVox who burst into fame via Korean drama, Goong-Princess Hour; and Ha Ji won who gained fame initially in the horror genre. It was reported that Eugene is a better actress than she ever was as singer!

Source: Donga, 23 August 07

Jeong Ryeo-won was not an “It girl” when she was a singer in the group Chakra – a Korean all-girl band. When she turned her career path to acting, she didn’t draw much attention at first, and it was common at the time for many singer-turned-actors, many far more famous and popular than her, to become the target of harsh criticism for their low-grade acting. But with the success of “Hello, Francesca,” a situation comedy, “My name is Kim Sam-soon,” a drama, and “What’s your star?”, another drama, she made a soft-landing as an actress.

Now, she has made her debut as a movie actor. In her first movie, “My girl friend has a double personality (a tentative title), soon to be released on September 13, she appears as a person with an identity disorder. In the movie, she plays a naïve and dreamy girl named “Ani,” but suddenly turns into the violent “Hani.” Actor Bong Tae-gyu played her shy but generous boyfriend. The movie is reminiscent of “My Sassy Girl” to an extent, but it has a cartoon-like fun factor and it is enjoyable to watch the two extreme personalities played by Jeong. Jeong said, “I like acting so much that my heart beats fast.” She seemed like a nerve-wrecked student waiting for the result of an exam.

Q. This is your first leading role. You must be nervous.

A. At first, I turned down the role. It seemed to involve enormous burdens. But I thought that without taking on such a challenge at this point, I couldn’t grow further as an actress. Buying a house while being overstretched eventually turns out to be a better choice than renting a house.

Q. You said at the movie premier, it had been your dream to stand before an audience at a premier.

A. I always thought, ‘when can I do that?’ I go to Megabox at Coex to watch a movie three times a week. And I stand before movie fans at this theater! Two days ago I came here alone to watch ‘Ratatouille.’

Q. The fighting and swearing character strangely suited you.

A. I am not a violent girl like Hani, but nor am I a girly-girl. I was struck when people were surprised at my acting skill. I realized that people thought of me as a frail girl who always needed protection. I am like a strong sunflower, not a fragile flower.

Q. Were you at all confused while playing two completely different personalities?

A. I had to change my personality with a blink of an eye. But when you put your mind to something, you find out just what you are capable of.

Q. In your movie, there is a line that reads: “If God exists, he should guarantee a recall, when his creature is flawed.” Do you want any part of you recalled?

A. I suffered an inferiority complex. I thought I was always unhappy in the past but not anymore. I read from a book that people are happy when they are content with what they have. (lifts a cup) If you are born as a cup like this and there is no point of being jealous of a bigger cup.

When I said, “You’re right, but it isn’t easy,” she responded, “You can brainwash your own brain. You can.” She seemed a stronger person than I expected. She said when she had returned to Korea after 9 years living in Australia, she didn’t want to speak with awkward pronunciation like those who spent long years overseas so that she practiced Korean pronunciation from a book all day.

Q. Part of your impressive image is the fact that you are a fashionista. You don’t look so dressed up. Your not-too-overt but chic layered look is absolutely fabulous.

A. You think jeans and T-shirks look cool enough? That’s a lie. You don’t look so fabulous wearing just plain jeans and a shirt. You have to wear jeans and shirt that fit you well. To that end, you should know your size and shape. If you have narrow shoulders, you choose a loose-fit shirt. You can create your own style when you know yourself well. I have lots of ideas about fashion. Sometimes I go to the whole sale market to buy materials and I make my own accessories.

Q. I saw you gorging Korean pork barbeque in the movie. And here you are eating ice-cream.

A. I gain weight easily so I have to work out hard. I jump rope 1,000 times and walk 10 km every day. I exercised during the movie shooting too. I think fame requires responsibility. When celebrities are asked a secret of flawless skin, they answer with the same old lie. Please; They get facials!