Young CF models Yoon Eun Hye, Kim Tae Hee, and Jung Ryu Won have been reviewed as a big threat to the seniors of the CF industry.

As usual, every year there is an atmosphere of member replacements in CF industry.
Whether they liked it or not, a number of top female stars had to pass down their “CF Queen” titles to the new generation. This was also a tough decision for advertising companies: to choose between old models that are familiar with the consumers or the new models that are unique and original.

For example:

LG Whisen Air Conditioner
Previous model : Lee Young Ae ( 4 years )
Replaced by: Jung Ryu Won and her partner, Lee Sun Gyoon
- Some say that Jung Ryu Won lacks the charisma to be the brand’s model, but some support her by saying that the change of the model had positive effects on the company’s image.

Daewoo Construction Prugio
Previous model: Kim Nam Joo (7 Years???!! that’s a very long time…)
Replaced by: Kim Tae Hee

And lastly,

Samsung Electronics Zipel
Previous models: Cha Im Pyo and Kim Nam Joo
Replaced by: Yoon Eun Hye
- They say Eun Hye contributes a fresh, vibrant image to the brand.

A spokesman from an advertising agency explained, “The new generation of female stars including Yoon Eun Hye, Jung Ryu Won and Kim Ah Joong will be threats to previous generation of models for quite a time because they are both original and new as well as they have already established strong familiarity with the general public.”

Here are some updates from Yoon Eun Hye’s Samsung Zipel CF :

Samsung Electronics Zipel has chosen “My Fresh Life” as their new marketing campaign. The CF that is being aired currently is the first part of the “My Fresh Life” story, “Moist Fridge”. Here, we can see Yoon Eun Hye talking about cucumber and desert; she compares the cucumber to the cactus in the desert.^^ Yoon Eun Hye says, “When a moist cucumber goes to the desert, it dries up.” Then she asks us [the consumers], “What is your fridge like?”, and ta dah! finally, she introduces us to the product, which then ends the CF. If you still can’t get the picture, just view the CF below. “^^

[CF] zipel - yoon eun hye

By the way, did you know that Eun Hye can bake? Let’s have a look at some pictures of “Eun Hye Unnie’s Creation”!!!

These are the cookies she made for her assistant..

________________________________________________________________________________
Full Credit When Posted Elsewhere
Source : star.moneytoday.co.kr + Hancinema + Soompi + yooneunhye.org + isplus.joins.com
Credit for ShenYuePop.com: rainbowhippo
Editor: photogeneric
No Additional Credit Should Be Added

CF Queen will always be Yoon Eun Hye’s title as she lands herself on another deal contract in CF industry. Samsung Electronics was searching for a new fresh and vibrant face to represent their premium refrigerator brand, ZIPEL.

Yoon Eun Hye, the selected model, signed a 1 year contract with Samsung Electronics, where she will be the new face for the brand. Cha Im Pyo and Kim Nam Joo were the previous model for ZIPEL.

According to Samsung Electronics’ representative, ” We chose Yoon Eun Hye as our new model because we believe that one of Yoon Eun Hye’s assets is her friendly and familiar on-screen presence which reaches out to all ages.”

“ Yoon Eun Hye can effectively portray both a bright and vibrant image but she also has the ability to add a sense of sophistication to that image. Hence, we strongly believe that with the help of Yoon Eun Hye, we will be able to change ZIPEL to a more fresh and youthful image, and we are definitely looking forward to that.”

Yoon Eun Hye expressed herself that as an actress, she always wanted to be the face of an electrical home appliance and now she feels like she finally achieved her dreams. She also added “ I will try my best to act with a new freshness to represent and become one with the Zipel brand “

Well, let’s just see how the CF comes out later.
I think Yoon Eun Hye can do it well as she suits the theme for Zipel this time.

___________________________________
Full Credit When Posted Elsewhere
Source: Empas, Asian Fanatics
Credit for ShenYuePop.com: rainbowhippo
Editor for ShenYuePop.com: Tangera
No Additional Credit Should Be Added

We think NOT! …
but apparently group of neitzens think otherwise …

aren’t these mazes fun to follow though?
You grab an arrow and keep on following ….
at the end you see the exact same (but somewhat ages) eyes,nose and chin
that you thought you saw on the first place.

Wait a second, maybe this ones supposed to prove she didn’t get anything done?
Who am I kidding?

_______________________________________
Full Credit When Posted Elsewhere
Source: MSN
Credit for ShenYuePop.com : ShenYue!
No Additional Credit Should Be Added

Previously we reported how YEH was scheduled to visit Taiwan on January 2nd for promotion of Coffee Prince since the drama will air in Taiwan from January 3rd.

But during her trip our eyes got caught on something that made us worry about …
Seriously, aren’t those assistants look more like her little brother/sisters!!!
Isn’t there an age limit on these Celebrities’ assistance positions?
While the job seems to be one of the most life threatening out there
(considering the amount of crazy anti-fans each of these celebs has!)
How can there not be a supervision on these unknown behind the scene workers? …
*Someone get Child Labor Beareau on the phone for me please!*

We’ll tell you why we are concerned about age of these assistants all of sudden …
Apparently on this trip the celeb herself showed a vivid panic face under the fan-pressure at the airport! How do you think it’s a safe situation for an underage assistant to be hired to worry for the safety of the much older celebrity before herself?
Here is a report on the event!

Almost 100 fans was at the airport to see YEH and her official Taiwanese fan club even sang the I love you forever song which surprised YEH, who stopped walking to listen to them. But the crowd got bigger and bigger and the perviously smiling YEH became scared and became expressionless. In the end she was escorted to the car by 6 bodyguards and forgetten to take her luggage.

YEH is still corncerned about the incident which happened last year during the Asian Pacific Film Festival where the paparazzi took an unsightly photograph of her. <<< what incident was that?

Therefore this time when she came to Taiwan, she had 6 bodyguards with her. At first they had arranged a van for her transportation but they request for it to be changed to a less eye-catching car. Besides the scheduled reporter’s conference on that afternoon, her other schedules are no longer scheduled beforehand or announced and it would only be told to the others accompanying her just before she set off to the place.

Will be glad to know the story of that pacifier on her finger at the press conference?
She is not trying to fool us that she is younger than her assistant?! eh!

While leaving Taiwan …

We hope we could voice out our concern, meanwhile Coffee Prince is reported that got the top viewers’ rate of 1.07% approx. 246000 viewers in taiwan watching episode 1 on 3/1.

_______________________________________
Full Credit When Posted Elsewhere
Source: Duam+Source:16candl3s+윤은혜+bluedolphin30@soompi
Source for the picture: Daum
Credit for ShenYuePop.com : ShenYue!
No Additional Credit Should Be Added